COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Service Design Project
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 425
Fall/Spring
2
2
3
4
Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The main purpose of this course is to strengthen the knowledge regarding service design approaches and methods. In other words, the general aim of the course is to provide students with a set of techniques that will enable to design new services.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; The students who succeeded in this course; • Students will be able to apply service design approach and methods in the creation of novel service offerings. • Students will be able to identify, find and interpret information that is relevant to the given service design problems. • Students will be able to utilize various techniques which will enable them to discover user needs and new business opportunities. • Students will be able to envision, conceptualize and communicate service ideas. • Students will be able to collect and analyze data for studies on service design.
Course Description This course entails the theoretical knowledge and practical application of service design approaches and methods. In this case; students are expected to design their own service design projects. Students will produce visual presentations of their design concepts.
Related Sustainable Development Goals

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction (general overview) None
2 Lecture: General principles of service design, changing roles of designers Reading: Daniela Sangiorgi & Sabine Junginger (2015) Emerging Issues in Service Design, The Design Journal, 18:2, 165-170.
3 Introduction to the service design project; information about the project theme Reading: Nicola Morelli (2009). Service as value co-production: Re-framing the service design pro-cess, Journal of Manufacturing Technology Management, 20(5), 568-590.
4 Lecture: Service design methods and tools; Studio critiques of service design research and projects Research on service design project (desk research)
5 Lecture: Service design and social innovation; Studio critiques of service design research and projects Research on service design project (desk research & field research)
6 Lecture: Service interactions, encounters and experience; Studio critiques of service design research and projects Research on service design project (desk research & field research)
7 Lecture: The role of service design in shaping systems and organizations; Studio critiques of service design research and projects Research on service design project (desk research & field research)
8 Lecture: Service design projects at different levels and sectors; Studio critiques of service design projects Service design project development (scenario building)
9 Studio critiques of service design research and projects Service design project development (storyboard + stakeholder map)
10 Studio critiques of service design research and projects Service design project development (service prototype/visualization)
11 Presentation 1: Research and project outcomes None
12 Studio critiques of service design research and projects Service design project development (service prototype/visualization - version 2)
13 Studio critiques of service design research and projects Service design project development (service prototype/visualization - final version)
14 Presentation 2: Service design project outcomes None
15 Submission Submission of related project documentation (project logbook)
16 Review of the semester None
Course Notes/Textbooks
Suggested Readings/Materials

Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries Journal, 16(2), 140-164. Gallouj, F., & Weinstein, O. (1997). Innovation in services. Research Policy, 2, 537-556. Junginger, S. (2015). Organizational design legacies and service design. The Design Journal, 18(2), 209-226. Meroni, A., & Sangiorgi, D. (2011). Design for Services, London: Gower. Sangiorgi, D., Prendiville, A., Jung, J., & Yu, E. (2015). Design for Service Innovation and Development. Project report available at: http://imagination.lancs.ac.uk/sites/default/files/outcome_downloads/desid_report_20 Stickdorn, M., & Schneider, J. (2010). This is Service Design Thinking. Basics – Tools – Cases. Amsterdam: BIS Publishers.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
7
30
Presentation / Jury
2
30
Project
1
30
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
11
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
4
64
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
0
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
7
2
Presentation / Jury
2
4
Project
1
24
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to have a grasp of basic mathematics, applied mathematics or theories and applications of statistics.

2

To be able to use advanced theoretical and applied knowledge, interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the fields of mathematics or statistics.

3

To be able to apply mathematics or statistics in real life phenomena with interdisciplinary approach and discover their potentials.

4

To be able to evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach and develop positive attitude towards lifelong learning.

5

To be able to share the ideas and solution proposals to problems on issues in the field with professionals, non-professionals.

6

To be able to take responsibility both as a team member or individual in order to solve unexpected complex problems faced within the implementations in the field, planning and managing activities towards the development of subordinates in the framework of a project.

7

To be able to use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.

8

To be able to act in accordance with social, scientific, cultural and ethical values on the stages of gathering, implementation and release of the results of data related to the field.

9

To be able to possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also environmental protection, worker's health and security.

10

To be able to connect concrete events and transfer solutions, collect data, analyze and interpret results using scientific methods and having a way of abstract thinking.

11

To be able to collect data in the areas of Mathematics or Statistics and communicate with colleagues in a foreign language.

12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest